“Wouldn’t it be interesting if there were only one typeface in the world? Designers would really have to think about the idea behind their designs instead of covering it up with fancy typefaces. One, universal typeface would really strip away all the flashy emptiness in design. And, of course, that one typeface would have to be Helvetica.”
The best is definitive by definition, but in some cases is an abstract concept. What is the best album ever recorded? You may have a favourite, or be able to compile a list of worthy candidates, but that list would be entirely subjective. What is the best food? It may be possible to conceive of some ideal consumable, perfectly nutritionally balanced yet satisfying every craving and taste bud, at the same time involving no environmental impact and minimal guilt. You might as well try eating Scotch Mist on toast.
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