5 Characteristics of Great Company Names

Business Review

What’s the Secret?

While a clever and appropriate name can impress your fan base, choosing an unoriginal, dull name communicates a lack of enthusiasm towards your new business venture. However, it’s never too late to change a company’s name; some of the best businesses have changed their names when a better idea came around. (Xerox used to be called The Halloid Company; Nissan was Datsun; and LG shortened its name from Lucky and GoldStar Co.) A great name can hit in an instant or be a result of careful tweaking over time. While there is no magic formula to creating a good company name, here are five common motifs found across all great company names.

Does It Stick?

Good company names have a certain “stickiness” to them. During the brainstorming process, allow plenty of time—at least a week—between the brainstorm and the decision to really mull over the options. Even…

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