Decoded, Jay-Z


One of my favourite advertising campaigns of all time.

Jay-Z teamed up with Bing to advertise the release of his new book entitled  ‘Decoded’. That’s exactly what his fans had to do when every page of his book was released a whole month before it hit shelves. Pages from the book were placed around the world  in locations related to places Jay-Z mentions is his book.  Five to 10 new pages from the book were revealed each day. Droga5 is the creative agency behind this worldwide advertising campaign.


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